The ‘Porno’ actress playing Laura Bush

Did you see the CNN headline Sep 16.

Yep, it’s true.

Elizabeth Banks is going to be playing the First Lady in the new Oliver Stone film…

But what does that have to do with copywriters…?

The headline!

It’s an attention getter.  It got me to look. 

This reminds me of the National Enquirer style headlines.

The job of the headline is to get you reading the story – and it did.  The problem was the next few sentences weren’t as good as the headline so I dropped off pretty quickly.

Let that be a lesson.  As a copywriter it’s your job to get the attention of your reader… and keep it.

Now I know this is a short message and I’ve already gotten my message across, so I won’t bore you. 

Jay Simcic
Freelance Copywriter