How An Evening With Tiger Woods Made Me A Better Copywriter

Posted by Jay Simcic on August 5th, 2008 filed in Copywriting

I looked at the number on caller I.D. and didn’t recognize the number… but decided to pick up the call anyway.

“Hello, this is Jay”

“Hi Jay this is Tiger Woods”

Ok, I’m thinking … OMG … Is this a joke…

“Yes”, I said.

“Jay, I was reading your blog posts and really enjoyed them. Would you be willing to meet me tomorrow evening at my home for some dinner and a little chit chat?”

Uh… hmm… LOL

“Yes, I would love to.”, I said.

“Ok, great. I’ll put my agent on and he’ll set everything up for you.”, said Tiger.

Well, now my stomach’s turning. What is Tiger Woods doing reading a lonely little copywriter’s blog posts. I have no idea what’s going on but I’m not going to pass it up.

So let’s fast forward.

I’m at his house. I walk up to the door. It was hot and a little humid (Florida). Nothing I can’t handle. It was absolutely beautiful….

Holy smokes… Tiger answers the door. I can’t believe this…

So as I walk in, there are marble statues along the hall. We walk into a ginormous living room. It’s beautiful. I can’t get over this. As I turn to the left i see out into his backyard and see a par 3 hole with a small pond in the middle.

“Tiger, thank you for asking me over, but what can I do for you?”, I said.

“Jay, I want to teach you how to use power in your golf swing and then show you how that translates into other areas of life including copywriting. I know you’re a copywriter and by leveraging power you put wallop in your letters. It’s mechanical in nature, the same way a golf swing uses proper form and mechanics.”

So on the lesson went. He took me out back in his yard and showed me the mechanics of generating power. The use of hips, torque between the shoulders and hips, along with the fluidity of everything coming together. When I watched him swing it was like a symphony in motion.

I still couldn’t believe I was at Tiger Woods’ house.

Right after he taught me some of the mechanics we went inside to grab some dinner.

It was then that I woke up. Yes, it was all a dream…

I wasn’t really there, but I was in mind and I did learn a lesson.

The power as a copywriter is generating stories that grab attention. It’s about using every technique you’ve learned and applying them in a way that doesn’t show abrupt changes.

A copywriter has to be fluid in the way he presents his case to the prospect. Otherwise they won’t buy.

You must have everything connected and used properly in your letter in order to garner the proper transference of power.

It’s simple as that… and I got it from an evening with Tiger Woods… albeit in my dreams, either way it was fun.

Yours truly,

Jay Simcic
Website Copywriter

P.S.: I wanted to let everyone know that I’ve teamed up with my partner in crime Leah Carson to start Real Estate Marketing Makeover. It’s a real treat to apply marketing and copywriting for the benefit of real estate marketing professionals around the world. Check it out by clicking the link… RealEstatemarketingMakeOver.com